Usually when I read articles like this one, I tend to scoff at how misguided the writer is. But io9.com editor Charlie Jane Anders makes a lot of good points, at least if you choose to be optimistic (and by optimistic, I mean you want to see the end, or at least, slowing down, of Hollywood blockbusters).
But actually, the coming mega-movie overload is a symptom. Movies are selling fewer tickets than they used to, and it seems like the glut of giant movies is an attempt to goose studios’ bottom lines and increase the chances of getting an Avatar-style home run. After talking to a ton of box-office analysts a few days ago for our feature about how you can tell if a film’s been profitable, it seems clearer than ever that the movie industry is in trouble.
The fact that Hollywood is hurting isn’t a good thing, but maybe the powers that be will realize that spending hundreds of millions of dollars on one film isn’t the best modus operandi. As has seemingly always been the case, focus is on box office receipts and not on actual tickets sold, so the picture tends to be rosier than it is (especially with 3-D driving up the numbers).
Clearly, the key isn’t to pump out the same old same old. The studio model has got to change. The article goes on to describe some of the ways it’s changing, but we really don’t need another piece on shrinking windows from me.